You’re competing in a sea of courses, services, packages and podcasts. How do you get your messaging to truly resonate with the right audience so that they pick up whatever it is you’re puttin’ down?
You need to speak their language. You need to have insight into their needs, motivating desires, and the emotions that sit behind their decisions. Because with that knowledge, you’re then able to craft a narrative that actually connects with their own.
How do you do it? It starts with research: Voice of Customer research. Because without research, there is no understanding. Without understanding, there is no empathy.
And at the heart of great (not good) copy - copy that magnetises, filters and persuades - is a true empathy for the humans you're here to help.
Get an edge over competitors in the fight for attention
Imagine them hitting ‘buy now’ and tappin’ in their credit card deets before you can say SIX-FIGURE-LAUNCH.
What they said...
"Should I admit it brought tears to my eyes? :) It felt like a big relief. Finally, someone manages to say what I want in mind and translate it into a beautiful story. When you work on a venture project with meaningful values but with so little tangible concept, ie. you're not retail selling shoes; it is a challenging task to explain with clarity what you're exactly doing. So here's another big thanks for helping me in that regards." ~ Claire Thiveyrat
What they said...
"Both myself and my partner were blown away when we read through it, we couldn't have wished for better... In my life prior to Pouch I worked in the design and print industry for 20 years and during this time worked alongside many copywriters. I can honestly say I have never come across a copywriter who got something so right first time around! ... You are one very talented lady!" ~ Sharyn Foster