Story-driven businesses thrive because they prioritise connection and authenticity over sales speak and competition comparison...
Give them something to believe in
In a world with overwhelming access to products and services, your potential customers want to land on your website and feel something.
They want a promise that they’re buying into something bigger. They want to see what’s possible, for them.
Competing on product, price, place and promotion doesn’t help you stand out. Communicating about purpose, principles, promise and partnership DOES. Do your customers understand where their need and your WHY intersect?
When you validate your own brand through your story, you help validate others in theirs. You create a place where their story fits, too. Your story could be your best selling point. Is it time to share?
What they said...
"At last we have found someone who correctly identifies exactly what we want to say even though we struggle to say it correctly, writing not being either of our strong points! Thank you so much Monica - you are a "keeper"." ~ Catherine Bendall
"Monica, you have this gift of putting concepts that can be difficult or new into structure that when you read it you think “of course, that all makes sense now.” You truly have a gift! Thank you for helping me get some of the thoughts, words and concepts out of my head and onto paper in a way that is easy for everyone to understand. ~ Dr Aimee Davis