Website copywriting for purpose-driven brands
Words that win hearts, build brand loyalty and convert customers
I help you deliver the unexpected, making your message memorable, and ensuring your brand stands out in the sea of search results.
SEVEN SECONDS TO SHINE...
When you’ve got just seven seconds to shine before someone makes a judgement on whether to stay or go, you want every word on your website to count.
With the right words, I give your brand story life and relevance. I translate whatever it is that makes your business great into messages that capture the attention, and the hearts, of the right audience.
Differentiated and damn good
I know how to dig riiiight into the nitty gritty of what makes your business great, get curious about your customers, and understand your offering so I can write in a way that reflects the values and distinctive voice of your brand, communicating its heart and soul with style, personality and authenticity.
There’s a method to this that I have crafted over the course of a 12+-year career in copywriting using a strategic blend of storytelling techniques, SEO copywriting, persuasion and buying psychology.
IT'S MY JOB TO:
- Understand what your customers want to know
- Dig into what makes you different
- Extract the right information from you
- Present it in a way that captivates and converts your customers
ENSURING YOUR MESSAGING IS:
- Inclusive, ethically persuasive, respectful and empowering for all
- Impactful and entirely differentiated to anyone else in your industry
- Aligned with what matters most to the people you’re here to help
- Optimised for search engines
What they said...
"Monica, thank you for helping me with words that take people on a journey about our story and our point of difference. Monica was able to draw out the important things from the tonne of info I gave her and work her magic with words to bring our ‘About’ story to life. Would definitely work with her again and recommend to anybody that is thinking about it." ~ Lisa Vine
WHAT ABOUT THE BOTS?
A human-first approach to SEO
In an online world, it’s not enough to just have a website - you actually have to get found by the people that need you. This is why the words on your site are so important. They tell Google what your site is all about, and therefore how relevant it is to people seeking information, so that it can send qualified visitors your way.
And while it’s a bot that decides whether your site is relevant, it’s a human that is going to hit ‘buy now’. Which is why my approach is to put your reader first. Getting the right message is the most important part. It doesn’t matter how many visitors you get to your site if you can’t actually connect to, and convert them, with your copy.
My approach to SEO copywriting is to understand you, your business, your website objectives, and your target audience first, then use key search terms that don’t compromise the quality of your message.
Copy that kick-starts conversations, inspires action & builds community
Get skilfully crafted website copy from an experienced SEO copywriter with proven knowledge of:
- SEO optimisation
- Voice of customer research
- Ethical persuasion and buyer psychology
- Clever storytelling techniques
- Real-world business experience (that allows me to relate to both you and your audience)
Your investment
Website projects are quoted on a per-project basis, depending on the specific requirements of your site, but to give you a budget ballpark, they start from NZ$3500+GST.
This includes a brand discovery session, comprehensive industry and competitor research before undertaking writing, keyword research, optimised website copy provided digitally for review and 1-2 revisions.
Get in touch to find out more about pricing options and to book in your 15-minute discovery call.
Want to go all out?
Your website copywriting package can also include these brand-building add-ons:
+ BRAND STORY & VOICE GUIDES
Branding is all about consistency. And consistency starts by getting really clear on who you are, what you stand for, and what your key messages are. Establishing a foundation brand story from the start gives you clarity - and confidence. With a clear vision of your values, and your brand voice, you create a brand identity that stays true to what matters most to you as a business.
From $950+GST
+ VOICE OF CUSTOMER INTERVIEWS & RESEARCH
I step inside your customers’ brain, understanding their perspective and pain points and extracting out golden nuggets that can then be used to inform the way you pitch your product or service - like no one else in your industry does (plus, you get some hand customer quotes too!).
From $3995+GST
+ MESSAGING STRATEGY
As a brand you know what you stand for - so how can you use that to stand out? I help you get clear on the conversations you want to share with the world, the values that drive those conversations, and the things that matter most to your own customers so your message can have its best impact with the right people.
From $3995+GST
What they said...
"Monica, you're amazing at what you do! You have a gift with words and you're able to take all my 'waffling' and develop it into specific, powerful information, which still holds the essence of who I am." ~ Tracy Manu
