I help you deliver the unexpected, making your message memorable, and ensuring your brand stands out in the sea of search results.
Differentiated and damn good
I know how to dig riiiight into the nitty gritty of what makes your business great, get curious about your customers, and understand your offering so I can write in a way that reflects the values and distinctive voice of your brand, communicating its heart and soul with style, personality and authenticity.
There’s a method to this that I have crafted over the course of a 12+-year career in copywriting using a strategic blend of storytelling techniques, SEO copywriting, persuasion and buying psychology.
IT'S MY JOB TO:
- Understand what your customers want to know
- Dig into what makes you different
- Extract the right information from you
- Present it in a way that captivates and converts your customers
ENSURING YOUR MESSAGING IS:
- Inclusive, ethically persuasive, respectful and empowering for all
- Impactful and entirely differentiated to anyone else in your industry
- Aligned with what matters most to the people you’re here to help
- Optimised for search engines
What they said...
"Monica, thank you for helping me with words that take people on a journey about our story and our point of difference. Monica was able to draw out the important things from the tonne of info I gave her and work her magic with words to bring our ‘About’ story to life. Would definitely work with her again and recommend to anybody that is thinking about it." ~ Lisa Vine
WHAT ABOUT THE BOTS?
A human-first approach to SEO
In an online world, it’s not enough to just have a website - you actually have to get found by the people that need you. This is why the words on your site are so important. They tell Google what your site is all about, and therefore how relevant it is to people seeking information, so that it can send qualified visitors your way.
And while it’s a bot that decides whether your site is relevant, it’s a human that is going to hit ‘buy now’. Which is why my approach is to put your reader first. Getting the right message is the most important part. It doesn’t matter how many visitors you get to your site if you can’t actually connect to, and convert them, with your copy.
My approach to SEO copywriting is to understand you, your business, your website objectives, and your target audience first, then use key search terms that don’t compromise the quality of your message.
Copy that kick-starts conversations, inspires action & builds community
Get skilfully crafted website copy from an experienced SEO copywriter with proven knowledge of:
- SEO optimisation
- Voice of customer research
- Ethical persuasion and buyer psychology
- Clever storytelling techniques
- Real-world business experience (that allows me to relate to both you and your audience)
What they said...
"Monica, you're amazing at what you do! You have a gift with words and you're able to take all my 'waffling' and develop it into specific, powerful information, which still holds the essence of who I am." ~ Tracy Manu