And I already know a bit about you.
You’re creating a movement.You’re shaking things up in your industry.You’re inspiring change.
You’ve got an entrepreneurial head but a drive that comes from the heart. You’ve got passion and purpose. You want to contribute meaningfully and consciously to make an impact on the world around you through the work you’re great at.
So, what you need is a dominating digital presence, one that doesn’t just tell, but shows.
You want a strong and emotionally compelling brand story; a clear and powerful message that creates connection - right in the feels - with the people who need you most.
I recognise you. Because I’ve already helped hundreds of ambitious brands just like you inspire positive influence, stand out from the crowd, engage an aligned audience and convert customers through connection, not coercion.
WEBSITE COPYWRITER & BRAND STORYTELLER
I am one of New Zealand's most trusted copywriters, having worked with hundreds of businesses from start-ups and solopreneurs to international enterprises. With a background in linguistics, I've gone deep into the exploration of language and the psychology of communication. And with an intuitive writing style, I have the ability to listen between the lines, elicit the powerful message behind your brand and help you find and refine your voice.
I love the power that language has to connect, to inspire action or change, to make people think, to ignite an emotion or to take someone on a journey. I know what it takes to pull out the most powerful parts of your story, weave in your ‘why’, and sell your superpower in a way that is persuasive and pervasive.
CREATE CONNECTION, NOT JUST CONTENT
The way I see it, there’s enough noise out there.
You’re not here to add more of what people don’t need. That’s why the right message, and a voice that differentiates, matters.
It needs to be original. Impactful. Genuine. Engaging. It should be the story your audience needs to hear (not just the one you want to tell them).
Using empathy, identification, authenticity and credibility, we’ll shape meaningful messages and kickstart consciously-led conversations in your industry.
With a voice of authority - and packed with your personality - I’ll ensure your brand connects with customers with style, not sales spin.
I have crafted my method over a 12-year+ career in copywriting, with an understanding of inclusive language, storytelling techniques, ethical persuasion and buyer psychology.
Working together not only does good things for your brand, but supports me in giving back to people and planet, too.
KEEPING AMBITIONS HIGH, BUT FOOTPRINT LOW
For each project I undertake, I contribute a native tree for planting through Trees That Count to help mitigate my carbon footprint as a business, while also doing my bit to protect Aotearoa’s threatened biodiversity.