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DIY copy resources

Creating inclusive buyer personas

It's important to have a clear understanding of who your target customer is, so that you can craft messages that really resonate with them. The thing is, most of the templates for creating personas are out of date and don't help you create a real representation of the diverse world we're living in.

This free guide is designed to help you leave unnecessary assumptions aside, so you can create personas that are inclusive in all the right ways.

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Write your own brand bio

For small business owners and solopreneurs a genuine ‘about me’ page can be the clincher that gets a new customer over the line. It’s a page that needs a bit of love and attention.

There are plenty of articles about what you should write in your bio. Unfortunately there are not many articles that tell you how to actually find the best words for YOU. And while this free guide won’t write your bio for you, it will pull together an outline of ideas that are hopefully unashamedly ‘you’ to give you the inspiration you need for a brave and honest bio.

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