I know exactly what it’s like when you’re starting up your new business; changing from your ‘sales person hat’ to your ‘bookkeeping hat’ to your ‘marketing hat’ and many more throughout the day is exhausting, overwhelming and often daunting. While I’m (obviously) a cheerleader for outsourcing to specialists, I also know what it’s like to be on that new-business budget, and I myself had to quickly upskill on previously uncharted aspects of business until my admin time decreased and my cashflow increased and I could hand it off to an expert.
It’s likely that if you’re a new business, you’ll be setting up a new website. And also likely that you’ve been sitting staring at a blank screen for some time now, wondering just what the heck you are supposed to write… where is that ‘copywriter hat’ when you need it?
Here are my top tips for start-up DIY website copywriting