There seems to be a conspiracy that writing like a robot completely void of emotion is the way to go when it comes to e-commerce communications. It’s everywhere: bland monotonous copy that is easily forgotten. Here’s a wee guide on why writing like a real life human being is the way to go.
Due to the nature of e-commerce sites, the first impression viewers are presented with is that of a faceless company. Websites need to actively prove their authenticity because it’s in a viewer’s nature to be sceptical.
So, how do you prove your business isn’t run out of a garage in Uzbekistan?