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How to recession-proof your content marketing strategy

I’m no economist, and I don’t own a crystal ball. But, like you probably are, I am seeing a lot of media chat about impending tough times.As a business owner, it can be kinda stressy hearing these reports. You’re rejigging budgets, cutting back and wondering whether every quiet patch is the start of the end. ‘Riding it out’ is not a game plan, and it’s definitely not wise to pull back on your own marketing efforts. After all, the world doesn’t stop spinning; people still spend...

What chatGPT means for copywriters and content creators

Am I looking for a new career in 2023? Here’s my take on what chatGPT means for copywriters and content creators. Reality is, we knew this day was coming. And those of us who saw the writing on the wall (intended), have been evolving our value into messaging strategy, brand voice direction, sales psychology and UX content design, a research-based approach to understanding audiences, and services that extend beyond simply putting good-sounding words in the right order on paper. That means AI (c...

My 2023 content marketing trend predictions

What’s ahead for 2023? Well friend, here’s a peek into my content crystal ball. If you’re thinking of where to put your marketing budget when it comes to content marketing, then here are 5 trends I’ve been spying… Organic inbound. Organic inbound. Organic inbound. I’m seeing more businesses switching off paid advertising campaigns and focusing more spend on high-value, optimised blog content. I’m not saying paid advertising is dead (it works), but playing a long game with good con...

How to write subject lines that scream ‘Read me!’

So, you’ve just spent a whole lot of time writing a top-notch customer newsletter or marketing email full of great info, tips and giveaways to send out to a supposedly interested audience – they’ve signed up, so they should want to read your words of wisdom, right? But how come your open rate stats are looking so glum? Quick pause here – take a sec to think about your own inbox behaviours; do you delete the excess junk while you’re on your commute to work? Do you leave subscription ema...

Hey Siri, why should I care about voice search?

Already 20% of Google queries on mobile are done using voice and it’s on the up. But voice search isn’t just for mobile. We also know that people are increasingly using smart devices in their home. (72% of people who own voice-activated speakers say that their devices are used as part of their daily routines) That means your business website copy needs to be optimised for voice search....

Copywriting tips for cash-strapped startups

I know exactly what it’s like when you’re starting up your new business; changing from your ‘sales person hat’ to your ‘bookkeeping hat’ to your ‘marketing hat’ and many more throughout the day is exhausting, overwhelming and often daunting. While I’m (obviously) a cheerleader for outsourcing to specialists, I also know what it’s like to be on that new-business budget, and I myself had to quickly upskill on previously uncharted aspects of business until my admin time decrease...

Creating ethical brand personas fit for a diverse world

Who are you talking to? If your answer to this question is: anyone and everyone, we've got some work to do. It's a statement I hear a lot. After all, if you can help everyone, why wouldn't you? But here's the thing: perhaps you could work with anyone, but will you always do your best work? Is there not a type of client you prefer over another? Even if your service or product can benefit any type of human, if you drill down a little deeper into where your heart really lies, you'll realise there i...