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From weblog to growth engine: Why 'blog' no longer cuts it

From weblog to growth engine: Why 'blog' no longer cuts it

June 30th 2025 When you hear the word “blog,” what comes to mind? For many people, it conjures images of personal diaries from the early internet days. Recipes with long-winded life stories before you finally f Read more

Your next best lead magnet isn't another PDF (spoiler: it's a quiz)

Your next best lead magnet isn't another PDF (spoiler: it's a quiz)

June 24th 2025 Be honest: how many downloaded PDFs are still sitting unread in your inbox? Your audience is just as tired as you are of PDFs. Not because your freebie isn’t valuable. But because attention spans Read more

If your website can't convert at midnight, you could be losing sales

If your website can't convert at midnight, you could be losing sales

June 4th 2025 It's when you finally get a quiet moment on the couch after dinner. Or a quick scroll during a lunch break. A burst of frustration at 1am when you can't fall asleep. Or a Sunday afternoon when you've Read more

How to optimise your website for AI search & summaries

How to optimise your website for AI search & summaries

May 26th 2025 You've got your H1s, page titles and keywords sorted. You've played the SEO long game. And just when you've hit the coveted first page, AI is changing how people search, and how they find your brand. Read more

The one thing that can change your ChatGPT game for better copy

The one thing that can change your ChatGPT game for better copy

May 26th 2025 There's a lot of advice out there on how to 'get better results from ChatGPT' (including this piece from me on how to get ChatGPT to sound like you). Most of it looks something like: Refine your Read more

How to get ChatGPT to sound like you

How to get ChatGPT to sound like you

May 23rd 2025 Spoiler: It's not about the prompts, it's about the prep. You’ve seen the promise: “Write your website in seconds with ChatGPT.” You’ve tried the prompts. You’ve refined the prompts. Read more

Slow Looking: The art of finding better stories in your business

Slow Looking: The art of finding better stories in your business

May 2nd 2025 When we think of storytelling in business, we often imagine the big stuff — dramatic turning points, epic wins, hard-earned lessons. But many of the stories that connect with your audience don’t Read more

How to fully own your expertise (without feeling like an imposter)

How to fully own your expertise (without feeling like an imposter)

March 12th 2025 Ever caught yourself hesitating before hitting ‘post’? Overthinking your bio? Dodging the ‘so what do you do?’ question at networking events because you’re not sure if your answer really Read more

Why visibility demands differentiation

Why visibility demands differentiation

February 13th 2025 You’ve heard it a hundred times: just be consistent, just show up, just post more often. But here’s the truth: visibility without differentiation is just noise. And in an online world where every Read more