If you’re thinking about revamping the website for your business – or you’re taking the plunge and finally starting one up – you need to carefully consider what you want to put out there on the world wide web. Your website has the potential to be the most important piece of marketing for your business. The content you put on your website is literally out there for all the world to see and can play a pivotal role in gaining customers and strengthening your brand.
However, a website also has the potential to break, rather than make, your brand. It’s more than just aesthetics. Poorly written content and jumbled ideas will quickly result in a closed browser. To help you solve this problem, we have narrowed down the top three reasons you should consider hiring a web copywriter. A web copywriter can help you get readers to your website and stay there, while ensuring that your content expresses your brand as best as it can.
Web copywriters know how to write – for the web.
Sounds basic doesn’t it? To put it simply, a website has two main functions and it takes skill to achieve a balance between the two. A website needs to inform readers about what the business can provide, but it also needs to attract those readers in the first place. Skilled web copywriters know how to get people to your site, through the use of key words and phrases that will optimise your search engine results. The bonus is that they’ll produce content that is catchy, concise and most importantly informative – telling your readers what your business is all about.
They save time and they’re convenient!
At the risk of sounding like an infomercial, who doesn’t want to save time? Running a website can be a time-consuming operation so it’s important to keep it up-to-date with original and accurate content. Good copywriters (like at Mark My Words … if we do say ourselves) know how to research and they know how to produce articles with trustworthy, credible content. They’ll do the research for you.
Web copywriters love writing. Full stop.
For some people, the very thought of grammar induces a groan. Not here at Mark My Words. We differentiate between colons and semi-colons in our sleep. We know how to punctuate and we are excited about paragraph structure. For us, writing is not a chore. Skilled copywriters can easily translate your ideas into well-crafted content because they enjoy what they do.
Mark My Words would love to help you put your ideas for your website into words. Contact one of our experienced web copywriters and we’ll discuss how we can lend a hand.