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How to recession-proof your content marketing strategy

How to recession-proof your content marketing strategy

May 17th 2023 I’m no economist, and I don’t own a crystal ball. But, like you probably are, I am seeing a lot of media chat about impending tough times. As a business owner, it can be kinda stressy hearing Read more
What chatGPT means for copywriters and content creators

What chatGPT means for copywriters and content creators

December 14th 2022 Am I looking for a new career in 2023? Here’s my take on what chatGPT means for copywriters and content creators. Reality is, we knew this day was coming. And those of us who saw the writing on Read more
My 2023 content marketing trend predictions

My 2023 content marketing trend predictions

December 8th 2022 What’s ahead for 2023? Well friend, here’s a peek into my content crystal ball. If you’re thinking of where to put your marketing budget when it comes to content marketing, then here are 5 tren Read more
How to write subject lines that scream ‘Read me!’

How to write subject lines that scream ‘Read me!’

July 16th 2022 So, you’ve just spent a whole lot of time writing a top-notch customer newsletter or marketing email full of great info, tips and giveaways to send out to a supposedly interested audience – Read more
Hey Siri, why should I care about voice search?

Hey Siri, why should I care about voice search?

July 16th 2022 Already 20% of Google queries on mobile are done using voice and it’s on the up. But voice search isn’t just for mobile. We also know that people are increasingly using smart devices in their hom Read more
Copywriting tips for cash-strapped startups

Copywriting tips for cash-strapped startups

July 16th 2022 I know exactly what it’s like when you’re starting up your new business; changing from your ‘sales person hat’ to your ‘bookkeeping hat’ to your ‘marketing hat’ and many more througho Read more
Creating ethical brand personas fit for a diverse world

Creating ethical brand personas fit for a diverse world

July 12th 2022 Who are you talking to? If your answer to this question is: anyone and everyone, we've got some work to do. It's a statement I hear a lot. After all, if you can help everyone, why wouldn't you? But Read more
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