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Write for who you're becoming, not just who you've been

Write for who you're becoming, not just who you've been

October 21st 2025 It's easy to approach writing your website copy and brand messaging as a retrospective exercise, a tidy summary of what’s already been achieved, or a way to neatly articulate what the business Read more

Why blogs still matter in the age of AI search

Why blogs still matter in the age of AI search

October 2nd 2025 If you’ve been watching the rise of ChatGPT, Perplexity, Gemini, Copilot and the rest, you’ve probably noticed the shift: fewer people are heading straight to Google. Instead, they’re asking AI Read more

Closing the empathy gap in marketing

Closing the empathy gap in marketing

September 26th 2025 Marketers have been told for years that the fastest way to capture attention is to “agitate the problem.” Make the pain vivid. Remind people of what isn’t working. Turn up the heat until Read more

Can AI hear what we feel?

Can AI hear what we feel?

September 15th 2025 I was recently invited to join a debate about whether AI is eroding human resonance. I couldn’t make the event, but the question has been sitting with me. It’s easy to see the benefits of AI: Read more

What if the ‘soft’ stuff is the most powerful part?

What if the ‘soft’ stuff is the most powerful part?

July 30th 2025 When I talk to clients about their personal brand or business story, they often start with the obvious: qualifications, achievements, experience. The LinkedIn-friendly highlights. The job titles. Read more

From weblog to growth engine: Why 'blog' no longer cuts it

From weblog to growth engine: Why 'blog' no longer cuts it

June 30th 2025 When you hear the word “blog,” what comes to mind? For many people, it conjures images of personal diaries from the early internet days. Recipes with long-winded life stories before you finally f Read more

Your next best lead magnet isn't another PDF (spoiler: it's a quiz)

Your next best lead magnet isn't another PDF (spoiler: it's a quiz)

June 24th 2025 Be honest: how many downloaded PDFs are still sitting unread in your inbox? Your audience is just as tired as you are of PDFs. Not because your freebie isn’t valuable. But because attention spans Read more

If your website can't convert at midnight, you could be losing sales

If your website can't convert at midnight, you could be losing sales

June 4th 2025 It's when you finally get a quiet moment on the couch after dinner. Or a quick scroll during a lunch break. A burst of frustration at 1am when you can't fall asleep. Or a Sunday afternoon when you've Read more

How to optimise your website for AI search & summaries

How to optimise your website for AI search & summaries

May 26th 2025 You've got your H1s, page titles and keywords sorted. You've played the SEO long game. And just when you've hit the coveted first page, AI is changing how people search, and how they find your brand. Read more