It pays to know what you’re getting yourself in for. This isn’t just a blog-and-they-shall-come scenario, I’m sorry to say. Content marketing requires a dedicated, regular, and consistent approach – but before I scare you off, content marketing is also fun! It’s an opportunity to really stamp your unique mark within your industry, while really showing off your skillz and know-how while you’re at it.
Before you begin, it’s a good idea to map out the steps you’ll need to take to really achieve content marketing domination in your niche. Lucky for you, I’ve done that for you. Follow these six steps for successful content marketing campaigns: