Customer Story: Kingdom

Customer Story: Kingdom

Scent - it can be so powerful. It can connect us to a memory. A different place. A certain person. A moment in time. Some scents are so familiar, yet others so mysterious.

It’s what Kingdom candles are all about - “invoking sensory experiences reminiscent of treasured times, stirring inspiration, or rendering a moment's escape in an immersion of luxury.”

Putting scents into words is such a wonderful creative challenge. It’s a privilege to help bring them to life through the copy for this site.

Customer Story: Santosa

Customer Story: Santosa

“Simple tasks, simple moments, simple ingredients - where their humble insignificance is the very thing that makes them remarkable.”

Santosa was born out of a desire to go back to basics.

Using time-honoured techniques and crafted in collaboration with an aromatherapist to include purposeful essential oils, these natural products are a gentle choice for the body, the home - and the planet.

Discover the beautiful ethos behind a beautiful product.

Customer story: 3sixty2

Customer story: 3sixty2

Girl bosses and wine... now these are a few of my favourite things! Chuck in some charisma, some character, a good story and a cool business ethos and you pretty much have my ideal client right there. Which is why I'd like to introduce you to 3sixty2, brought to you by vintner, Alice Rule, a hard working Kiwi gal with big vision, big balls and a big heart.

Customer story: Kearose Candles

Customer story: Kearose Candles

Kearose is an opulent candle collection that captures complex fragrances within the elegant simplicity of iconic monochrome.

Kearose's vision is to create beautiful scents that connect memories with a time, a place or a moment - but how do you communicate the power of these scents through words, so that your audience can connect with a fragrance and imagine it in their own home?

2018: what's in store for content marketing?

2018: what's in store for content marketing?

It’s that prediction-picking time of year. What will be the content marketing trends of 2018? I’m often reluctant to have a go at this, because hole-eee things more pretty fast these days, it’s hard for anyone to know what is actually going to be around the corner (like, jeepers, who saw fidget spinners coming?).

BUT, because several of you have asked, I’M DOING IT, HARRY. So, here are my picks:

Writing a business-winning bio without sounding like a chump

For small business owners and solopreneurs - particularly heart-centred businesses - a genuine ‘about me’ page can be the clincher that gets a new customer over the line. It’s a page that needs a bit of love and attention. There are plenty of articles about what you should write in your bio - that’s not the hard part. Be authentic! Cool, thanks for the advice generic blog post!

So, how?

Moving to a mobile-first approach

The smartphone has changed our expectations on how we consume information. Having moved beyond just being a tool for messaging and social apps, for most of us, our smartphone has become the first port of call for researching new products and services at the very moment that we want to know something.

With mobile now surpassing desktop for number of web page views, I’m encouraging clients to think about content with a mobile-first approach. That is, prioritising the experience of consuming content on mobile, rather than on desktop.

The Six Steps to Content Marketing Success

It pays to know what you’re getting yourself in for. This isn’t just a blog-and-they-shall-come scenario, I’m sorry to say. Content marketing requires a dedicated, regular, and consistent approach – but before I scare you off, content marketing is also fun! It’s an opportunity to really stamp your unique mark within your industry, while really showing off your skillz and know-how while you’re at it.

Before you begin, it’s a good idea to map out the steps you’ll need to take to really achieve content marketing domination in your niche. Lucky for you, I’ve done that for you. Follow these six steps for successful content marketing campaigns:

The Secret to Writing Web Copy with an Authentic Voice

One of the most common reasons that business owners or solopreneurs engage me to help them with their website copywriting is because they want to achieve an authentic voice that accurately reflects what they want their brand to be.

Sounds a little counter-intuitive though, right? To have someone else write your ‘authentic’ voice? Well, sometimes it’s just that you need a little bit of a helping hand to try and package it up and refine your message.

Who Do You Want to Serve? Get Clear on Your Target Audience to Refine Your Copy

In my experience, one of the biggest reasons that a lot of people struggle to write their web copy is because they are not even sure who they are actually talking to. They’re trying to be everything to everybody – but not being true to themselves in the process.

Believe me, I understand it’s hard – think of my role as a copywriter: my interested audience is broad, and I could pretty much consider every business as a potential customer, so how do I speak to my customers in a way that compels them to use my services?

Crafting the Ultimate Customer Case Study for Your Website

Including case studies on your website is a great way to demonstrate your expertise and creativity to hot leads. Done well, they have the potential to be the tipping point for getting a lead over the line to be a customer.

Case studies are particularly important if you’re in a role where your services are based around creating solutions for your customers. It’s an opportunity to provide some social proof that you are just as good as you say you are!

Having written a ton of them for a wide range of clients, I’ve picked up a few best-practice pointers along the way. Here are my 5 tips for crafting case studies that convert