I’m not here to talk about me, but I do want you to feel confident that you’re learning from someone who has the creds to back it up. For over 13 years I’ve been helping all kinds of businesses create stand out copy and share their brand story. This includes solo-preneurs and small businesses through to corporates and multi-national organisations.
My clients tell me that my greatest skill is evoking emotions through my writing - and that’s what I’ll help you learn too.
With my background in linguistics and language teaching, I’ve dug deep into how people use language, how language shapes our identity and what it says about who we are. I look past the surface to explore why we say what we say, how we interpret the use of language, how language evolves, and its shifting resonance in an ever-changing world.
Because copywriting isn’t just about being creative with words. It’s about the deeper thinking, strategy and analysis that goes into shaping where those words fall.