Brand story discovery & alignment
Intuitive and intentional brand-building for ambitious and extraordinary founders.
You don't need another formula. You need clarity and perspective. The kind of discernment that comes from turning down the noise and tuning in to what really matters.
This is a high-touch, narrative-led experience for founders, creatives and thought leaders who want messaging that feels like them. Not generic. Not templated. But honest, embodied and grounded in their own incredible story.
Maybe your messaging hasn’t caught up to who you’ve become. Maybe your voice feels diluted — too polished, too vague, too... not you. Maybe you’re shifting direction and the old story doesn’t fit anymore.
You’re thoughtful. Creative. Actually you're brilliant at what you do and your journey plays a big part in what makes you special (but it's hard to talk about yourself).
You care deeply about how you show up, and you want your work to reflect that depth — not just in what you offer, but in how you talk about it.
You’re not looking for another generic rebrand. You’re looking for something that feels right — something that mirrors the distinct position you’re ready to claim.
Introducing The Noetic Effect
A narrative-led brand messaging framework that calls on my unique blend of intuition and insight.
I listen between the lines to help uncover the story you've been trying to tell, and give it the words and resonance it deserves.
This is for you if:
You’re evolving, rebranding or shifting direction, and want your messaging to reflect the change
You've done the programmes and used the templates and still feel like something is missing
You're tired of your voice sounding like everyone else's
You want your message to truly reflect your perspective, knowledge and points of difference
Why this work matters
Audiences have evolved — they’re emotionally intelligent, values-driven, and quick to sense when something feels off. They’re no longer swayed by slick branding alone. They’re looking for substance.
We’re also seeing real fatigue in the online space:
Visibility burnout — Founders are tired of forcing content that doesn’t feel authentic.
Trend fatigue — What’s in today is gone tomorrow. But clarity and consistency last.
Deeper expectations — People want brands they can trust, ones that feel aligned with how they see the world.
This is why brand alignment matters more than ever.
This work isn’t just about what you say — it’s about building a brand that feels true to you and to the people you’re here to serve. When you’re in sync with your message, everything becomes easier — showing up, standing out, and selling in a way that feels good.
This is a co-creative process
This is not another plug-and-play messaging package.
Uncover your enduring brand story
Embrace and showcase the founding story of your business, your values, the vision that drives you, and where your story intersects with the story of your audience.
Define or refine your voice
Write, speak or show up in a way that feels true, powerful and aligned.
Create magnetic messaging
Define your unique body of work and sell what nobody else has in a way no one else can with differentiated brand messaging.
How it works
Pre-session questionnaire
You’ll complete a short discovery form so I can get a baseline understanding of you and your business before we dive deeper.
The uncovering
We’ll meet online for a deep inquiry into your story, values, vision, brand essence and goals.
The personalised integration system
You'll receive your brand story, voice guide and messaging architecture
Optional add-ons:
Website copy
Request additional copy for your web presence, such as sales pages, services pages or your home page.Voice of Customer research
We collect and analyse real customer language to shape your messaging from the inside out. A powerful input if you want your words to truly reflect what your audience thinks, feels and values.On-going coaching
Get clarity on how to put your messaging system to use in your business or with AI writing tools.
What they said...
"At last we have found someone who correctly identifies exactly what we want to say even though we struggle to say it correctly, writing not being either of our strong points! Thank you so much Monica - you are a "keeper"." ~ Catherine Bendall
"Monica, you have this gift of putting concepts that can be difficult or new into structure that when you read it you think “of course, that all makes sense now.” You truly have a gift! Thank you for helping me get some of the thoughts, words and concepts out of my head and onto paper in a way that is easy for everyone to understand. ~ Dr Aimee Davis
Insight, instinct and intention
This work is as much about how I listen as it is about what we create together. I bring a unique blend of strategy, experience, and intuition — helping you cut through the noise and name the things you’ve felt but haven’t been able to articulate.
I notice what others miss. I hear what’s not being said. And I know how to turn that into language that feels like truth.
It’s not about forcing a story, it’s about revealing it.
Your investment
A premium, one-on-one brand messaging experience grounded in strategy, storytelling and intuition.
This is high impact, high value work that brings lasting clarity to your brand voice and message for $2750+GST (optional add-ons extra, POA).
