Brand foundations for AI
Build the brand messaging strategy you need, before you use the AI tools you love
The reason you're not getting good outputs from AI isn't because it isn't smart enough yet. It's that it doesn't know who it's writing for, or why.
ChatGPT and other AI tools can generate content at lightning speed. But if your brand doesn’t have clear messaging, a defined voice, and audience clarity, you’re just churning out polished noise.
Without good foundations, using AI isn't as efficient (or effective) as it first seems. But when you've nailed your inputs and trained your GPT, writing on-brand every single time is possible (with or without AI).
The (copywriter-approved) brand system AI actually needs
A strategic brand toolkit designed to make AI work for your voice, your values, and your goals
Whether you’re a founder, content creator, or copywriter, this offer helps you build the assets and structure your brand needs before you delegate anything to AI.
This is for you if:
You’ve tried using AI but the results feel… off
Your brand voice sounds different every time you write something
You’re creating content but struggling to keep it consistent
You want to lead with strategy, not just prompts
You care about responsible, ethical, intentional use of AI tools
What you'll walk away with:
Your AI-ready brand voice system
Tone pillars, example phrases, do/don’t lists, and structured voice guidance that trains AI to write like you.
Core messaging map
Your positioning, value prop and key messages, so AI can write with intention.
Audience persona snapshot
Inclusive, well-rounded personas to guide prompts and keep your copy human-first.
Ethical AI use guardrails
Your brand’s stance on how and when to use AI (and when not to), so your content stays aligned with your values.
Prompt-ready summary sheet
A cheat sheet you (or your team) can use to brief AI quickly and get better results every time.
Bonus: Custom GPT setup
A bespoke GPT (available via ChatGPT Plus) trained with your brand voice, messaging, and audience insights — so you can generate content that actually sounds like you, every time.
How it works
Pre-Session questionnaire
You’ll complete a short discovery form so I can understand your business, your content goals, and where AI is currently falling short.
Messaging workshop (1.5 hour)
We’ll meet for a focused session to define your voice, clarify your key messages, and align on tone, audience, and intent.
Delivery: AI-ready brand messaging kit
I’ll distill everything into a ready-to-use guide: voice system, messaging map, personas, ethical guardrails, and your prompt summary sheet.
Optional add-ons:
Custom GPT setup
Have your own GPT set up with your brand voice, messaging guidelines and personas.Brand story
Your origin story and brand journey written for you, crafted to align with your tone, values, and messaging.Voice of Customer Research
Insight-driven research using surveys, interviews or reviews to surface the real language and motivators of your ideal clients. Includes a report + VOC-based copy prompts.
What they said...
"At last we have found someone who correctly identifies exactly what we want to say even though we struggle to say it correctly, writing not being either of our strong points! Thank you so much Monica - you are a "keeper"." ~ Catherine Bendall
"Monica, you have this gift of putting concepts that can be difficult or new into structure that when you read it you think “of course, that all makes sense now.” You truly have a gift! Thank you for helping me get some of the thoughts, words and concepts out of my head and onto paper in a way that is easy for everyone to understand. ~ Dr Aimee Davis
Your investment
This is not just a workshop. It's a strategic foundation that saves you hours of frustrating AI results and misaligned content.
You’re getting:
A faster, more aligned AI workflow
Copy that actually sounds like you
Tools your team or VA can use immediately
Confidence that your brand won’t get lost in the noise
Make AI your content assistant (not a liability) starting from NZ$1850+GST (optional add-ons extra, POA).
