Be honest: how many downloaded PDFs are still sitting unread in your inbox? Your audience is just as tired as you are of PDFs. Not because your freebie isn’t valuable. But because attention spans have shifted. We’re overloaded with information, we expect instant answers, and we’ve all downloaded things we never opened again.
Now, with tools like ChatGPT at everyone’s fingertips, people can generate information faster than they can read it. That means your lead magnet needs to do more than educate: it needs to engage.
Which is why online quizzes are having their moment (back in) the spotlight.
Quizzes are the lead magnet of the moment
You may have noticed a rise in personality quizzes, assessments, and interactive diagnostics in your feed. Quizzes are gaining traction because in our content-saturated world they offer the perfect mix of entertainment, insight, and personalisation.
And unlike a static download, a quiz is an experience. When done well, it feels tailored, responsive, and—yes—even fun.
Why quizzes work so well as lead magnets
Here’s why quizzes are outperforming old-school downloads:
1. They’re instant
People don’t want to wait for value. A quiz gives them something meaningful in minutes. It's fast, frictionless, and rewarding.
2. They’re personal
Generic downloads give generic advice. A quiz speaks directly to the person taking it, offering tailored insights based on their answers. That personalisation creates instant connection, and primes them for your offer.
3. They’re fun (seriously)
A well-designed quiz taps into curiosity, gamification, and self-discovery. People love learning about themselves, and sharing the results.
4. They drive action
Because quizzes are inherently outcome-based, they naturally lead to a call to action. Whether that’s booking a call, enrolling in a programme, or signing up for your waitlist, your quiz can guide people straight to the next step.
5. They help you segment
One of the most underrated benefits? Quizzes give you clean, organised data. You can segment your list based on quiz results, meaning you can send follow-ups that are actually relevant to your audience.
The PDF isn't dead, but it's no longer enough
There’s still a place for downloads. But if your goal is to stand out, get more qualified leads, and connect faster, a quiz will get you there.
In fact, it’s why I’ve partnered with Interact (my go-to quiz platform). They make it easy to build high-converting quizzes that look great, integrate with your email system, and are built with conversion in mind.
Try a quiz for yourself
Whether you’re ready to ditch your dusty old freebie or just want to experiment with something more engaging, I highly recommend giving quizzes a go.
➡️ Start your free trial with Interact
Need help coming up with the right quiz topic, questions, or outcomes? I can help with that too. This is one lead magnet you won’t regret building!
