New Zealand Copywriter, Monica Shepherd
One of my absolute favourite jobs to do is to write personal bios for heart-centred businesses. Writing about myself? Not so easy. Let’s face it, you’ve landed here because you want to know if you’ll like me. And that’s a lot of pressure on one bio, you know.
Let’s start with some facts. Not the boring facts that give me my creds, those will come later. I’ve told you I’m all about stories, so it’s only fair that I start with mine.
I wrote my first book when I was 7 years old. It was written from the perspective of a decathlete’s pair of shoes. That book was laminated and put in the school library, dewey decimal number and all. But wordy creativity isn’t necessarily that cool when you’re a kid, and we all know writing isn’t a real job, so authorship aspirations were put to one side.
However, armed with a natural instinct for language and words, I did pursue my vernacular curiosity with a Linguistics and Language Teaching degree from the University of Auckland in 2005. Why we say what we say, how we interpret what is said, how language evolves, its ever-changing applications and the power of communication in its many forms is what I wanted to understand.
In fact, I liked words so much, I also learned them in a few more languages too, and I set off to use them, in varying degrees of fluency, while travelling through over 45 countries across the planet (I’m still adding to that list). Believe me, just knowing a few words can open you up to some pretty interesting people and experiences.
With my travels as inspiration, I reignited the storyteller within. I saw how people were captured by stories, and wherever you are, to connect with people, you need authentic, unique, genuine communication. Storytelling, to me, is far more memorable than any sales spin.
My path to copywriting has not been straightforward, but then, the best journeys never are. Truth be told, I never set out to become a professional copywriter. But I wanted a life that meant I could start my day on my laptop and finish it sliding down snowy mountains, or swimming at the beach, or lying on the grass on sunny days, or spending it with my most important people (and pets), or meeting interesting folk with interesting stories. And I know that’s why you’re in business, too.
But anyway, here are those creds. I also have a diploma in copywriting and editing, I’m Hubspot certified, and I’ve worked with both print and web media across a wide range of businesses and industries since 2010. Alongside this freelance experience, I spent three years as an editor for AA Tourism, work closely with top NZ web designers and graphic designers, was a marketing copywriter for WorkflowMax (a Xero owned product), created online content for the biggest online retailer in Australasia, was Marketing Manager for an emerging NZ SaaS company and worked as Marketing Content Manager for an Australasian enterprise tech company.
But if, like me, you’re more interested in where someone’s inspiration comes from, I’ll tell you it’s working with passionate, interesting, bold, brave people. People who are living their dream, following their passion, taking a risk, conquering goals, sharing their talents, pursuing that thing that puts a flutter in their belly. I love to share these ‘stories’, and every single person or business has a worthwhile tale to tell.
Whether it is to sell your service, your product, or your ideas, the way to capture the clients you really want to work with is through authentic communication to foster a truly genuine relationship between you and the reader.
Want to chat more? Get in touch, I’d love to discuss how I can help.